Proof, not
promises.

The challenge

A core product page was thin at only 360 words, lightly structured, and not ranking for its target terms. The site needed an end-to-end SEO overhaul rather than a quick patch.

What I did

• Ran a comprehensive site audit to surface the technical issues.
• Keyword research targeting "blossoming tea Australia" and its semantic cluster.
• Rewrote and expanded the core page from 360 to 2,500 words.
• Restructured with clear H2 and H3 headings built around search intent.
• Optimized the meta title and description.
• Added internal links to the main product pages.
• Optimized images with descriptive alt text.
• Implemented FAQ schema markup.

The challenge

High-ranking pages were pulling solid traffic, but bounce rate sat at 80% and the average session lasted about 8 seconds. Digging into the behavior flow, the landing pages were dated: content did not match search intent, pages loaded slowly, and the calls to action were unclear.

What I did

• Analyzed user behavior flow in Google Analytics to locate the drop-off.
• Rebuilt the website around what visitors were actually searching for.
• Restructured the content to align with user intent.
• Added relevant internal links across the site.
• Improved page speed.
• Repositioned the calls to action for clarity.