About Dan Jesrael Mutia — SEO Specialist with 10+ Years Experience

I started in digital marketing more than a decade ago, working remotely with international clients on end-to-end campaigns — strategy, execution, and reporting. What set my work apart from day one was the mix of technical web know-how and hands-on SEO implementation.

Over the years I've worked across WordPress (Divi, Elementor, Thrive Architect), Shopify, and a range of page builders. That foundation matters because website architecture directly shapes SEO performance, and I can spot and fix technical issues that pure-strategy specialists often miss.

"Strategy without execution is just a slideshow. I do both — and I track every metric that matters."

My approach is straightforward: audit deeply, plan transparently, execute personally, measure honestly. Every project I take on, I own end-to-end — from technical SEO audits and keyword research through on-page optimization, content strategy, link building, and performance reporting.

I'm based in Dipolog City in the Philippines, working remotely with founders, marketing teams, and agencies worldwide. No outsourced juniors, no template strategies, no black-box reporting — just clear work, clear results.

From 80% bounce rate to a fully ranking site.

A real example of analytics-led problem-solving — the kind of end-to-end work I do for every client.

While analyzing Google Analytics data from a client site, I noticed something off: certain high-ranking pages were pulling solid traffic, but the bounce rate was 80% and average session duration was only 8 seconds.

Digging into user behavior flow, I found the cause. The landing pages weren't matching search intent. Page load was slow. Calls-to-action were unclear. The content was outdated relative to what searchers actually wanted.

I rebuilt the entire site — restructuring content around real search intent, adding strategic internal links, improving Core Web Vitals, and repositioning every primary CTA. Then I monitored the data closely through GA4 and Search Console to verify each change moved the metric it was meant to move.

Results after rebuild

Bounce rate 80% → 30%

Time on page +1m 25s

Keyword rankings ↑ Significant

Conversions ↑ Up

Professional experience.

Nearly a decade of remote work managing end-to-end digital marketing campaigns for international clients. Strategy, execution, analytics — all in one role.

Content Manager / Campaign Manager

Virtual Marketing Assistant (Remote)

July 2014 – March 2022

Managed end-to-end digital marketing campaigns: strategy development, execution, and performance analysis
Conducted comprehensive website audits analyzing site structure, UX, and conversion funnels
Performed keyword research and implemented on-page SEO across multiple client websites
Managed Google Analytics, Search Console, and Tag Manager implementations
Created and optimized marketing funnels for lead generation and conversion
Coordinated cross-functional projects with billing, development, and customer service teams
Managed e-commerce platforms: product categorization, description optimization, inventory
Set up goal tracking and conversion monitoring via GA and Tag Manager
Executed email marketing campaigns and social media advertising
Generated analytics reports translating data into actionable recommendations

Key Achievements

Managed multiple client accounts simultaneously with consistent performance improvements
Implemented tracking systems delivering clear ROI metrics on marketing spend
Developed efficient workflows for content publication and site maintenance

The full stack of modern SEO.

SEO & Digital Marketing

Keyword research & competitive analysis
On-page & technical SEO optimization
Link building & outreach strategies
Content strategy & optimization
Local SEO & Google Business Profile
Conversion rate optimization (CRO)

Analytics & Tools

Google Analytics, Search Console, Tag Manager
SEMrush, Ahrefs, Moz, SerpStat, SeRanking
Google Data Studio & Looker Studio
Screaming Frog, Cognitive SEO
WordPress (Divi, Elementor, Thrive Architect)

Marketing Automation

Email Marketing (MailChimp, ActiveCampaign)
ConvertKit, Keap, System.IO
Social Media Management (Hootsuite)
Google Ads & PPC Campaign Management
Marketing funnel development

Additional Skills

Project management & team coordination
Client communication & reporting
Graphic design (Photoshop CS5)
Data analysis & reporting
Administrative operations

Academic background.

BSC – Management Accounting

Andres Bonifacio College

Quezon Ave., Dipolog City · 2005 – 2009

Bachelor of Science in Nursing (undergraduate)

Liceo de Cagayan University & Dipolog Medical Center

2004 – 2005

A decade of measurable SEO results.

A specialist who builds, audits, and ranks.