Search that means something.
Start a projectDan Mutia is an independent SEO specialist crafting measurable search growth through strategy, content, and technical execution.
WE OPTIMIZE FOR LONGEVITY CLARITY FIRST, RESULTS ALWAYS, BUILT TO RANK.
My mission is to make search work for people by building content that is intuitive, purposeful, and genuinely useful, so it earns trust from readers and ranking systems alike.
More about meA snapshot of my
experience and impact.
View all work
0Years of hands-on SEO
0Live projects shipped
0Continents served
0Client retention
Selected work
Sites I have
Sites I have
built and ranked.
Scroll through recent engagements. Each one owned end to end, from the first crawl to the final report.
What I do
Services
Full funnel search work, owned end to end. No outsourced juniors, no template strategies.
Technical & On-Page SEO
Crawl, render and index audits, site architecture, Core Web Vitals and on-page fixes that compound.
GEO
Generative Engine Optimization. Structured content built to be cited by ChatGPT, Perplexity and AI search.
Content Strategy & EEAT
Topic maps, briefs and authority signals that earn trust from both readers and ranking systems.
Conversion Rate Optimization
Turning the traffic you win into leads and revenue through testing and on-page persuasion.
Local & International SEO
Google Business Profile, multi region targeting and hreflang for clients across AU, US and Asia.
SEO Strategy & Management
Roadmaps, reporting and hands-on management so the strategy actually ships and gets measured.
Tools and platforms I work in
Google AnalyticsSearch ConsoleSEMrushAhrefsScreaming FrogWordPress
How it works
Process
Four stages, owned end to end. No black boxes and no hand-offs to juniors.
- 01
Audit deeply
Technical, content and competitive analysis to find what is really holding rankings back.
- 02
Plan transparently
A prioritised roadmap tied to revenue, shared in plain language with no jargon screens.
- 03
Execute personally
I do the implementation myself, from on-page fixes to content and links.
- 04
Measure honestly
GA4 and Search Console reporting that shows the real story, wins and gaps alike.
Great work is built through
partnership. Here is what
clients say.
★ ★ ★ ★ ★
Rebuilt our SEO from the ground up. Within five months we tripled organic traffic and started showing up in ChatGPT and Perplexity answers.
★ ★ ★ ★ ★
Dan rewrote our main page and took us to number one on Google for our key term. The content finally matches what people actually search for.
★ ★ ★ ★ ★
He rebuilt the site around how people really read it. Our bounce rate fell from 80% to 30% and visitors stay far longer now.
★ ★ ★ ★ ★
Clear strategy, hands-on execution, and reporting we can actually understand. Our search visibility and enquiries are both up.
★ ★ ★ ★ ★
After the rebuild our local rankings climbed quickly, and now we get more quote requests straight from search.
Good to know
FAQ
Technical wins can land in weeks. Sustainable ranking and traffic gains usually build over three to six months, depending on the starting point and competition.
No. You work with me directly. No outsourced juniors and no template strategies. Every audit and implementation is done by hand.
I work remotely with clients across Australia, the US and Southeast Asia, and adapt to overlap with your working hours.
Generative Engine Optimization. It is the practice of structuring content so AI answer engines like ChatGPT and Perplexity cite your site as a source.