Dan Jesrael Mutia

12+ years of
measurable
SEO results.

SEO Specialist and Marketing Manager based in Dipolog City, Philippines. Serving founders and teams across Australia, the US and Asia.

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Trusted by founders
across Australia, the US and Asia.

Portrait of Dan Mutia
Why work with me

Built with heart
for your business.

Hands-on, never outsourced

You work with me directly, from the first crawl to the final report. No junior hand-offs, no template strategies.

Focused on outcomes

Real, measurable results over vanity reports. Every task ties back to rankings, traffic and revenue.

Built to grow

Search work that compounds. Every cycle is informed by the last, so the results keep building over time.

My story

Strategy without
execution is just
a slideshow.

I do both. Over twelve years I have moved from marketing assistant to running full SEO programs, and the through line has always been the same: real, measurable outcomes over vanity reports.

I work hands-on with founders, marketing teams and agencies. That means I own the project end to end, from the first crawl to the final report, and you always know exactly what is happening and why.

0Years in SEO
0Live projects
0SEO platforms mastered
0Continents served
How I work

Four principles

  1. 01

    Audit deeply

    Find the real constraints before touching anything.

  2. 02

    Plan transparently

    Clear roadmaps tied to revenue, no jargon screens.

  3. 03

    Execute personally

    I do the work myself. No outsourced juniors.

  4. 04

    Measure honestly

    Reporting that shows wins and gaps alike.

Portfolio

Sites I have
built and ranked.

Brokers National websiteBrokers Nationalbrokersnational.com.au Sunsational Decks websiteSunsational Deckssunsationaldecks.com Airtek Dehydrator websiteAirtek Dehydratorairtekdehydrator.com Copy School websiteCopy Schoolcopyschool.com Tea Blossoms websiteTea Blossomsteablossoms.com.au Dr. Ritamarie websiteDr. Ritamariedrritamarie.com
Career

Experience

2022 – 2026Functional Health Coach
Remote

SEO Specialist

Built and ran end-to-end SEO strategies for health and wellness content, owning technical, on-page, content and reporting.

What I did

  • Keyword research and competitive analysis to find high-value opportunities.
  • Technical audits: crawl errors, broken links, redirect chains and XML sitemaps.
  • On-page optimization: meta tags, heading structure, internal linking and URLs.
  • Content calendars aligned to keyword trends and search intent.
  • Backlink building through strategic outreach and guest posting.
  • Monthly reporting in Google Analytics and Search Console.
  • Local SEO via Google Business Profile and directory listings.
  • Email campaigns in MailChimp, ActiveCampaign and ConvertKit.
  • WordPress builds with Divi, Thrive Architect and Elementor.

Results

  • Grew organic traffic and rankings for competitive health keywords.
  • Cut page load times and improved Core Web Vitals.
  • Built repeatable SEO workflows and documentation.
2014 – 2022Virtual Marketing Assistant
Remote

Content & Campaign Manager

Managed digital campaigns end to end across multiple client accounts: strategy, execution and analysis.

What I did

  • Full website audits across structure, UX and conversion funnels.
  • Keyword research and on-page SEO across multiple sites.
  • Set up Google Analytics, Search Console and Tag Manager.
  • Built and optimized funnels for lead generation and conversion.
  • Coordinated with billing, development and customer service teams.
  • Ran e-commerce catalogs, categories and product descriptions.
  • Email marketing and social media advertising.

Results

  • Managed multiple client accounts with consistent gains.
  • Tracking systems that delivered clear ROI on spend.
  • Efficient workflows for publishing and site maintenance.
2013 – 2014Remote
Dipolog City, PH

Virtual Marketing & SEO Assistant

The first hands-on years that built the foundation in search.

What I did

  • General VA, SEO assistant and data entry across multiple accounts.
  • Researched and identified prospects through keyword analysis.
  • Email outreach with customized templates for lead generation.
  • Organized Google Drive file systems for the team.
  • Posted and managed social media ads across platforms.
  • Maintained calendars and scheduling for campaigns.
Core competencies

What I bring

Tools & platforms

The stack

SEO & Analytics

Google AnalyticsSearch ConsoleTag ManagerSEMrushAhrefsMozSerpStatSE RankingCognitive SEOScreaming Frog

Reporting & Data Viz

Google Data StudioLooker Studio

Email Marketing

MailChimpActiveCampaignConvertKitKeapSysteme.io

CMS & Builders

WordPressDiviElementorThrive Architect

Advertising & PPC

Google AdsFacebook Ads

Social Media

HootsuiteFacebookInstagramLinkedIn

Design & Graphics

Photoshop CS5CanvaCapCutDescript

Office & Productivity

Microsoft WordMicrosoft ExcelMicrosoft OutlookGoogle Drive

AI Tools

GeminiClaudePerplexity
Education

Background

  1. 2005 – 2009

    BSc, Management Accounting

    Andres Bonifacio College.

  2. 2004 – 2005

    BS Nursing (undergraduate)

    Liceo de Cagayan University & Dipolog Medical Center.